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The Macalope

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    Once again, Apple is the only company smart enough to take it slow
    The Macalope

    Once again, Apple is the only company smart enough to take it slow

    People may be frustrated by Apple's approach to AI, but it's the right move.
    By The Macalope 1 week ago
    Now Apple is doomed because the iPhone doesn't fold like the Galaxy
    The Macalope

    Now Apple is doomed because the iPhone doesn't fold like the Galaxy

    It's an open-and-shut case.
    By The Macalope 2 weeks ago
    The iPhone 15 Pro will cost more than ever–so maybe don't buy one
    The Macalope

    The iPhone 15 Pro will cost more than ever–so maybe don't buy one

    Apple sells plenty of cheaper iPhones that won't cost you more than a MacBook.
    By The Macalope 3 weeks ago
    If Apple is worth $3 trillion, why does the user experience feel so cheap?
    The Macalope

    If Apple is worth $3 trillion, why does the user experience feel so cheap?

    Now that Apple's back at being a $3 trillion company, maybe it can share the wealth.
    By The Macalope 1 month ago
    Apple's $3 trillion market cap is nice and all, but does it really matter?
    The Macalope

    Apple's $3 trillion market cap is nice and all, but does it really matter?

    The Apple Card is a winner for the most highly valued company in the world, but not everyone else.
    By The Macalope 1 month ago
    Does anyone actually enjoy working at Apple?
    The Macalope

    Does anyone actually enjoy working at Apple?

    From retail workers to former executives, it seems like everyone who works at Apple has a problem.
    By The Macalope 2 months ago
    The fake eyes have it: Apple's Vision needs some refinement
    The Macalope

    The fake eyes have it: Apple's Vision needs some refinement

    The high-priced headset is equal parts amazing and troubling.
    By The Macalope 2 months ago
    The buzzword Apple didn't utter during the WWDC keynote speaks volumes
    The Macalope

    The buzzword Apple didn't utter during the WWDC keynote speaks volumes

    Let the hot takes about Apple falling further behind in AI flow.
    By The Macalope 2 months ago
    WWDC 2023: Selling the future and buying time
    The Macalope

    WWDC 2023: Selling the future and buying time

    A lot will be announced at WWDC but we'll still need to wait.
    By The Macalope 3 months ago
    If no one can afford Apple's AR headset, does it matter how good it is?
    The Macalope

    If no one can afford Apple's AR headset, does it matter how good it is?

    The Reality is, Apple's headset is 'so good' but priced too high for most people.
    By The Macalope 3 months ago
    Pump the brakes GM, you're not going to win the CarPlay fight
    The Macalope

    Pump the brakes GM, you're not going to win the CarPlay fight

    The decision to go it alone will crash and burn, even with a former Apple VP on board.
    By The Macalope 3 months ago
    As it turns out, the iPhone is actually a bargain compared to Android phones
    The Macalope

    As it turns out, the iPhone is actually a bargain compared to Android phones

    Apple makes expensive phones that people actually want to buy—even years later.
    By The Macalope 4 months ago
    Apple scores another Epic win
    The Macalope

    Apple scores another Epic win

    Apple has all but won the battle over Fortnite, and Epic's CEO isn't happy.
    By The Macalope 4 months ago
    Someone will pay for sideloading in iOS 17–and it won't be Apple
    The Macalope

    Someone will pay for sideloading in iOS 17–and it won't be Apple

    Apple is rumored to be opening up iOS 17 to side-loading, but if you're a developer, don't expect too much.
    By The Macalope 4 months ago
    The Apple Store has gone from blessing to black eye
    The Macalope

    The Apple Store has gone from blessing to black eye

    Apple was once the darling of the retail world, but its stance on labor unions is a tough sell.
    By The Macalope 4 months ago
    Cook confirms everything and nothing about the AR headset
    The Macalope

    Cook confirms everything and nothing about the AR headset

    Rare interview shows a side of Tim you've seen before.
    By The Macalope 4 months ago
    Welp, everyone hates Apple's AR headset and it hasn't even shipped yet
    The Macalope

    Welp, everyone hates Apple's AR headset and it hasn't even shipped yet

    Tim Cook's Apple might be more willing to ship ill-defined products.
    By The Macalope 5 months ago
    Forget bezels and buttons, the iPhone 15's best new feature will be the App Store
    The Macalope

    Forget bezels and buttons, the iPhone 15's best new feature will be the App Store

    More choice might be nice, but not all would-be iOS carpetbaggers are going to be great.
    By The Macalope 5 months ago
    Mixed reality distortion field: Tim Cook is doomed
    The Macalope

    Mixed reality distortion field: Tim Cook is doomed

    If the AR headset isn't a hit, no one will remember the Tim Cook era.
    By The Macalope 5 months ago
    Apple is still getting ads comically wrong
    The Macalope

    Apple is still getting ads comically wrong

    Ads don't befit a company that purports to sell a better product.
    By The Macalope 5 months ago
    More stories

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