Over the past few years, Apple has overhauled its entire product range, including transitioning the Mac from Intel to its own processors, introducing the tough Apple Watch Ultra, adding a new Plus model to the iPhone lineup, and revealing a brand-new product category (the yet-to-launch Vision Pro).
In this article, we take a look at what we expect Apple to launch in the remainder of 2023 and beyond. We have investigated every rumor and trend we could find to bring you our predictions. Read on to find out what could be in store.
What Apple has released in 2023, so far
Apple hit the ground running in 2023 with new Macs and a new HomePod in January! Then at WWDC in June the company launched no less than three new Macs and a brand new device – the Vision Pro – alongside revealing its plans for macOS 14 Sonoma, iOS 17 and watchOS 10.
- M2 Mac mini
- Mac mini with M2 Pro
- 14-inch and 16-inch MacBook Pro with M2 Pro chip
- New full size HomePod (bit of a surprise this one!)
- A larger 15-inch MacBook Air
- A new Mac Pro with the M2 Ultra
- A new Mac Studio, also with M2 Ultra and M2 Max.
- And of course the brand new Vision Pro headset.
What Apple released in 2022
- 12.9-inch and 11-inch M2 iPad Pro
- 10.9-inch iPad, 10th generation
- iPhone 14 and 14 Plus
- iPhone 14 Pro and 14 Pro Max
- Apple Watch Ultra
- Apple Watch Series 8
- Apple Watch SE (2nd generation)
- AirPods Pro (2nd generation)
- iPhone SE (3rd generation)
- iPad Air (5th generation)
- Mac Studio (1st generation)
- Studio Display
- M2 MacBook Air
- M2 13in MacBook Pro
What new Apple products are coming in 2023?
In the sections below we’ve spilt products into categories including Mac, iPad, iPhone and some new product categories. Read on to find out what to expect.
You may also like to read about what we expect in terms of Apple’s Events in 2023.
Apple
New Macs
With the update for the Mac Pro at WWDC in June 2023 Apple has finally finished transitioning all its Macs from Intel processors to its own silicon. There are still some Macs in need of a second-generation Apple silicon update, though. Here’s what we’re still expecting to arrive:
iMac
We hope that a new iMac is coming soon. The iMac is still running an M1 chip while the rest of the lineup is now on the second generation of Apple’s Mac chips, and it’s well overdue an update. But will Apple skip the M2 and move straight to the M3 for the iMac? That’s the rumor.
We also hope to get a Pro version of the iMac, a return of the 27-inch iMac Pro perhaps. It sounds like an M3 Pro iMac might happen, but we could be waiting a little longer for that one.
When? Fall 2023 or spring 2024
New iPads
Dominik Tomaszewski/IDG
There was one iPad that wasn’t updated in 2022, so that looks the most likely for an update. But there’s also a rumor that a larger iPad Pro could be coming.
iPad mini
A new iPad mini – seventh generation – could be coming in 2023.
Read: iPad mini 7 rumors
When? Fall 2023
Bigger iPad Pro
There could be a 14-inch iPad Pro coming from Apple before the end of 2023.
When? Fall 2023
New iPhones
The arrival of a new set of iPhones in September 2023 is highly likely.
Dominik Tomaszewski / Foundry
iPhone 15
The iPhone 15 (and Plus, Pro and Pro Max) is likely to arrive, like clockwork, in September 2023. In fact the iPhone 15 Pro Max may be renamed the iPhone 15 Ultra.
Read: iPhone 15 rumors
When? September 2023
iPhone SE
This is a long shot, but a few years ago now there were rumors that Apple could launch a bigger version of the iPhone SE Plus – which would mean that those who want a big iPhone and a Home button would still have an option. It’s a nice idea but we aren’t convinced this is in Apple’s sights now. Read about the iPhone SE Plus.
In fact, we can’t be sure there is a future for the iPhone SE. Apparently, an update is “unlikely” to come before 2025. If it arrives in a larger screen size and has no home button the people who are drawn to this iPhone will no doubt be disappointed.
Read: iPhone SE rumors.
When? Spring 2025
New AirPods
The AirPods Max are desperately in need of an update – being unable to play lossless audio right now, will they get an update in 2023? Perhaps at the Apple event in September, although there aren’t any noisy rumors about them right now.
There are rumors about AirPods Lite, which are said to be $99 AirPods. Will these launch in 2023? Again, it’s uncertain. We may be waiting until 2024.
Read: New AirPods rumors.
When? Fall 2023 or spring 2024
New Apple Watch
It looks like Apple is set to launch an Apple Watch Series 9 and a second-generation Apple Watch Ultra in September 2023. Both will feature a new S9 chip, however, it doesn’t look like there will be any really big new features in 2023.
Read more about the Apple Watch Series 9.
When? Fall 2023
New product categories
If Apple was never to innovate away from the products it makes right now it could be left behind as technology progresses. It’s no surprise therefore that the company is working on various new areas. We don’t expect these to land in 2023, but rumors suggest that some of them still could arrive sooner rather than later.
Vision Pro headset
We know it’s a real thing because Apple showed off the Vision Pro mixed reality headset at WWDC in June 2023, but we are less sure when it will launch. Apple said “Early 2024”, but Apple doesn’t always meet its self-imposed deadlines.
Read about Apple’s Vision Pro.
When? Spring 2024
HomePod with screen
We do hope there is some truth in the rumors that Apple is working on a HomePod with a screen. We’ve always said that a screen would make the HomePod infinitely more usable, but perhaps we are the only ones who hate having to talk to our speaker.
A screen would extend the uses of the HomePod beyond audio into visual – so you could watch podcasts and news reports and YouTube videos, but most usefully communicate via FaceTime.
So far all Apple has done is brought back the full-size HomePod that it removed from sale.
Read: HomePod with screen rumours.
When? Spring 2024
Foundry
Gaming console
There are even rumors that Apple could have plans to release a games console – or at least an Apple TV with improved gaming credentials.
Take a look at Apple games console rumors.
When? TBC
Car
A round-up of Apple rumors wouldn’t be complete without the latest iCar rumors. This is a rumor that has been going for years–it’s in the same territory as the long-rumored Apple television.
As for whether the ‘Apple Car’ is a car or car software nobody is sure, but Apple has definitely had a team working on the project over the years.
Read more here: Apple Car rumors
When? TBC
Author: Karen Haslam, Editor
Macworld editor since 2008, Karen has worked on both sides of the Apple divide, clocking up a number of years at Apple's PR agency prior to joining Macworld almost two decades ago.
Karen's career highlights include interviewing Apple's Steve Wozniak and discussing Steve Jobs’ legacy on the BBC. Her focus is Mac, but she lives and breathes Apple.