More Color
SEE OPINION STORIES BY CATEGORY
More Color
Apple buying Disney isn't the fairy tale it once was
When you're as big as Apple, you need to get creative in order to seek growth.
More Color
If this is Apple struggling, everything is going to be just fine
When you make nearly $20 billion in profit in three months, how down can your quarter really be?
More Color
Why everyone should be running the latest betas on their Apple devices
You might not want to throw caution entirely to the wind, but it's the summer of 2023. You should just go ahead and do it. Really.
More Color
5 facts about Vision Pro Apple doesn't want you to know yet
Apple hasn't told the whole story about its mixed reality headset. Here's what else to expect.
More Color
Sorry Apple, most people will never use any of iOS 17's new features
How can Apple get typical iPhone users to discover new features on a device they know so well?
More Color
Why the Mac, not Vision Pro, was the real hero of WWDC
Apple's Mac announcements on Monday were huge news, despite being overshadowed by shiny future products and platforms that won't let anyone do anything until 2024.
More Color
Apple’s AI future could be a lot brighter than it seems
Apple's nowhere when it comes to AI. That's the narrative. The thing is, it's not true. At least, not yet.
More Color
Apple's parade of horribles is actually pretty great
Apple's March quarter was a bit like a movie with bad word of mouth, but then you actually see it, and you think it wasn't that bad. In fact, maybe it was… good?
More Color
Ads are coming to Apple TV+ because Apple hates losing and loves money
It's a question of when, not if.
More Color
Apple's AR headset will lean on a lot of old tech
Apple's carefully crafted ecosystem will allow it to build a new platform that feels both fresh and familiar.
More Color
Declining software quality is just one of the many issues bugging Apple users
Base storage and upgrade pricing are pain points too.
More Color
The Action button is perfect for the iPhone 15
The mute switch might actually become useful.
More Color
Key to the Mac's survival isn't an Air–it's the iPad Pro
The Mac and the iPad are on a collision course, and they're both about to run into the brick wall that Apple has erected between them.
More Color
The Mac is about to enter a performance supercycle
Apple is about to unleash the full power of the Mac.
More Color
Is Apple making a Mac Pro tower nobody wants?
Apple silicon might be changing Apple's most powerful Mac in all the wrong ways.
More Color
Down is up: iPhone slumps, iPad soars, and big is small
Apple had its first year-over-year decline in four years, but Tim Cook and company see light coming through the tunnel.
More Color
M2 Pro vs M2 Max: Small differences have a big impact on your workflow (and wallet)
The new M2 Pro and M2 Max chips are closely related. They're based on the same foundation, but each chip has different characteristics that you need to consider.
More Color
If Apple wants its Reality headset to succeed, maybe it shouldn't actually sell it
Apple is entering a new market with a high-priced and high-risk device. The best way to hype it might be to tell regular people not to buy it.
More Color