The Apple Watch is the best smartwatch on the market for many, offering a high-quality smartwatch experience, but it’s not cheap—starting at $249/£259 for the Apple Watch SE (2022 model), which is more than the now discontinued Apple Watch Series 3 was being sold for until September 2022 ($199/£179). However, you don’t have to pay full price for an Apple Watch. Right now resellers are offering some fantastic deals on the Apple Watch – including deals on models that Apple has stopped selling, plus you may also be able to find a deal that bundles an Apple Watch with another device.
If you are trying to choose the best Apple Watch for you read: Best Apple Watch: Which Apple Watch to buy.
Best Apple Watch deals
U.S.
- Amazon, Apple Watch Ultra: $779.99 ($20 off)
- Amazon, Apple Watch Series 8, 41mm (GPS): $329 ($70 off)
- Amazon, Apple Watch SE2: $219 ($30 off)
U.K.
- Amazon, Apple Watch Ultra: £819 (£30 off)
- Amazon, Apple Watch Series 8, 41mm: £344 (£75 off)
- Amazon, Apple Watch SE: £249 (£10 off)
Best ongoing Apple Watch deals
Use our automatic price tracker to compare prices for the most popular models across various retailers.
Apple Watch Ultra
This is Apple’s most expensive Watch, starting at $799/£849. It comes with cellular.
Apple Watch Series 8
The Series 8 starts at $399/£419 for the 41mm version and $429/£449 for the 45mm version. If you want a cellular Apple Watch it costs an extra $100/£100
Apple Watch SE (2022)
The Apple Watch SE (2022 model) starts at $249/£259 for the 40mm version and $279/£299 for the 44mm model. It’s an extra $50/£50 for cellular.
Older Apple Watches
These Apple Watches were still being sold by Apple prior to September 2022. They have now been discontinued but you will possibly be able to buy a refurbished model from Apple’s Refurbished Store, or from one of the resellers below.
Apple Watch Series 7
The Apple Watch 7 is no longer sold by Apple, but it used to cost from $399/£369 for the 41mm version without cellular, while the 45mm variant started at $429/£399. If any resellers have stock to sell you’ll find it below.
Apple Watch SE (2020)
The Apple Watch SE is no longer on sale from Apple, but it used to start at $279/£269 for the 40mm version without cellular, and $309/£299 for the 44mm version. If any resellers have stock to sell you’ll find it below.
Apple Watch Series 3
The Apple Watch 3 is no longer on sale from Apple, but it was the cheapest at $199/£179 for the 38mm version and $229/£199 for the 42mm version. Neither included cellular. If any resellers have stock to sell you’ll find it below.
Where to buy an Apple Watch
If you’re simply looking to pick up an Apple Watch regardless of price, there are plenty of stores that sell not only the latest Apple Watch Series 7, but older variants of the Apple Watch that aren’t available from Apple anymore—some at significant savings, too.
Apple Watch buyers in the U.S. can check out the following stores:
If you’re based in the UK, you can pick up an Apple Watch from the following retailers:
Where to buy an Apple Watch with Cellular
You’ve also got the option of picking up an Apple Watch with a cellular contract, allowing it to function as a standalone device that doesn’t need to be tethered to your phone to make calls and send texts. Amazon and other retailers sell the Apple Watch with Cellular and you can usually find discounts on most models, though not as deep as the GPS versions. Here are the sales we’re tracking this month:
Apple Watch Series 7 (41mm, GPS+Cellular): $464 ($35 off)
Apple Watch SE (40mm, GPS+Cellular): $296 ($33 off)
All of the major U.S. carriers sell the Apple Watch and offer trade-in deals:
Carriers in the UK that stock the Apple Watch include:
Best refurbished Apple Watch deals
One of the best places to look for Apple Watch deals all year round is the Apple Refurbished Store. There, you’ll find huge Apple Watch discounts, sometimes even on the latest models. These Apple Watches have been returned to Apple for various reasons, and then completely revamped for resale. One of the major benefits of buying a refurbished Watch from Apple is that it will come with a one-year warranty so Apple may fix or replace it for free should anything happen to it in that first year.
In the U.S. you can get an Apple Watch Series 7, Series 8 or Apple Watch SE for less than the full price. You can save $110 on a refurbished Apple Watch 8 with Cellular in the stainless steel case.
In the U.K. you can also save on an Apple Watch Series 7, Series 8 or Apple Watch SE. You can save £120 on a refurbished Apple Watch 8 with Cellular in the stainless steel case.
Read Should I buy a refurbished Apple Watch?
See our roundup of the best Apple Watch bands, as well as our roundup of the best stands and charging docks. Also, note that Apple has left the power adapter out of the box for the Apple Watch Series 6 and later. Read: Which plug do I need for my Apple Watch? If this is your first time buying and using an Apple Watch, we’ve also got helpful tips on how to use the Apple Watch.
Author: Karen Haslam, Editor
Macworld editor since 2008, Karen has worked on both sides of the Apple divide, clocking up a number of years at Apple's PR agency prior to joining Macworld almost two decades ago.
Karen's career highlights include interviewing Apple's Steve Wozniak and discussing Steve Jobs’ legacy on the BBC. Her focus is Mac, but she lives and breathes Apple.